Visual
Identities
Identities
Custom logo design, emblems, typography systems, and colour palettes built for real brands and screen productions alike. Every asset is crafted with intent, bespoke illustration, and considered colour palettes. Built with real human personality, deep research, and zero AI influence.
Gone Walkabout with Uncle Benny
What started as a simple t-shirt design for his nephews quickly turned into a full visual suite for YouTube channel Gone Walkabout with Uncle Benny. Ben’s only brief was to feature himself out on the water fishing with his dog, Neo. Other than that, I had complete creative freedom.
I built a stacked landscape logotype for video overlays alongside a simplified pictorial mark for smaller assets. Whether it's the earth, sea or sky, I developed a colour palette from the illustration that gives Ben high-contrast watermarks no matter where he’s filming.
Outlaw Custom Bows
Visual identity for Outlaw Custom Bows, a NSW bowyer crafting custom traditional archery bows. The brief called for a distinct identity drawing on the owner’s interest in outlaw mythology, Ned Kelly, and Celtic heritage.
Rather than leaning into literal character illustrations, I translated these influences into a custom typographic mark: a modern interpretation of traditional letterforms that gives the brand a sense of history without feeling like a costume shop. The suite was designed to let the physical trade speak for itself, executed across business cards and branded apparel. Built clean, simple, and purpose-driven, just like the bows.
