Crazy Fun Park
Role Graphic Designer
Production Designer Paddy Reardon
RELEASED ABC, 2023
Scope Visual identities, signage, packaging design, photo editing, graphic props, web design, illustration.
A deep dive into the world-building for Crazy Fun Park, a supernatural series set inside a dilapidated, haunted fun park where dead teens live on. Designing graphics for the show meant building a fictional theme park from the ground up, layered with decades of real-world carnival nostalgia.
Because the ghost kids span decades of freak accidents, the park assets had to reflect different eras of graphic history: from faded 1970s enamel rides and retro carnival signage to 90s arcade packaging, ticket ephemera, and more.
My role required generating extensive environmental signage, custom typography, ride branding, and distressed hero props. Every surface was designed, printed, and aged to tell a story of abandoned decay, blending nostalgia with an unruly, supernatural edge.
Design and illustration of vintage draft park map, original tickets and modern tickets.
Signage design (and custom lettering) for park entrance.
From Sketch to Set Piece
One of the most filmed set pieces in the series started with a sketch. The concept was a ghost train designed to look as though it had been built in the 1980s.
This reminded me of being in high school when I loved trashy tattoo magazines and drawing the grim reaper so I channelled my inner teenager when designing and illustrating this one.
The Production Designer provided the dimensions of a circular entrance to work with, but these underwent many revisions before the final design was approved.
Digital Proof to On-Screen Sugar Hit
Before any physical fabrication begins, I mock up the sign artwork directly over high-res photos of the set design. Layout mockups like this are critical in screen production: they allow the Production Designer and Director to sign off on scale, colour and tone before the physical sign is printed, cut, finished by the scenic artist.
For a show like Crazy Fun Park, where every building tells a story of abandoned chaos, the graphic assets have to blend seamlessly into the physical worldbuilding. I get a huge kick out of making sure a sign looks like it's been weathering in the elements for decades.
Classic Mystery Case Board
It wouldn’t be a mystery series without a detective-style corkboard! For this piece of set dressing, I provided numerous newspaper clippings from different time periods, as well as edited photographs designed to look as though they came from the same eras.
The set dressers then brought the board together with pieces of park ‘memorabilia’, including my map design, tickets, flyers and stickers. These smaller details helped build the history of the fictional park and made the case board feel like a collection of real artefacts gathered over time.
Design of window decal for fortune telling booth.
Graphics designed for mirror maze set.
